IX Fira de la Tomata de Penjar

Graphic design. Illustration.
Ayuntamiento de Alcalà de Xivert-Alcossebre. Castellón.
A warm range of colours inspired by the tomato fields of the area has been the essential basis for the illustration that makes up the poster for the Fira Tomata de Penjar 2023.

This year's poster is a tribute to the tomato, but also to everything that surrounds it. A tribute to a fair where the connection between producers, chefs, traders and lovers of good food is evident. This event is not only a celebration of tomatoes, but also of the community and the shared passion for local produce.

It aims to highlight all those who make the fair possible year after year.

Different characters interact around the big tomato. Women who polish the fruit, men who sew the strings, people from our town and visitors, meet and interact with the great protagonist of the fair. All this under the best backdrop that could be had, the Baroque bell tower of the Church of San Juan Bautista, the highest in the whole community.

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